Differentiating Editorial from Commercial Modeling

Starting out in your career in commercial modeling, you will be needing assistance in gathering up a perfect modeling portfolio. When you hear about commercial modeling, numerous definitions or a number of interpretations may come to your mind. However, in most practical form commercial modeling is related to print photography. This medium is used to promote a product or service through a print advertisement, the kind we generally see in magazines, brochures, newspapers, catalogues and more.

A number of opportunities are available for commercial print models in the domestic as well as international platform. The print ad could be the smallest business promoting its product or service or a large corporate or brand who can afford their own advertising agencies and handle marketing campaigns. Commercial print modeling is a lot different from editorial print or fashion modeling. Remember, in an editorial there is always a story of the trend which is popular at that particular moment. It is not a advertisement to promote a business or service. It is a lot less commercial in nature, in comparison to commercial modeling.

In many commercial print ads, you will see a well designed, elaborated two-page spread out which in a way tells a story. This does not make it an editorial print. As long as, a service, product or business is promoted through the ad, it remains a commercial one. Many aspiring commercial models like to start early on in order to last longer in the field. In order to do so, they contact several kids model agencies, sent out their portfolios and start getting modeling assignments at quite a young age.